If you’ve ever fallen down the
rabbit hole of YouTube makeup videos, no one has to to tell you about the
wealth of beauty tips that live online. From how to get Adele’s signature cat
eye to where to find the best lipsticks for winter, there’s a beauty enthusiast
around every corner these days, eagerly awaiting to share their advice. And
while plenty of them are talented artists in their own right, it’s also easy to
come across bad beauty advice that seems accurate enough. That’s why we
enlisted the help of a few experts to help us separate makeup facts from makeup
Here are 10 makeup myths we
can all stop believing, right now.
conceal your eyes first

Concealer can be our BFF when
we want to cover under-eye circles brought on from a bad night’s sleep. If
you’re anything like me, who lives with lovely dark circles each and every
allergy season, slathering concealer around your eyes is often the first

“You will hear many
people say to conceal your eyes first then finish the rest of the face,”
Michelle Quaranta, go-to celebrity makeup artist for Bravo and E!, told The
List. “I save time and find it much more effective to do your eye makeup
first, leaving under-eye clean. Then apply your foundation and finish the look
by concealing the eyes last.” This method, Quaranta explains, allows you
to clean up anything that has fallen underneath your eyes that might otherwise
cast a shadow, making dark circles look even darker.
eyebrows work for everyone

I’ll be the first to admit
that I’m kind of obsessed with eyebrows, especially really pronounced ones.
Yes, stars like Cara Delevigne and Lilly Collins give me major eyebrow envy —
so much so, that I’ve experimented with recreating this look myself. The result
wasn’t nearly as glamorous. That’s because, according to Quaranta, far too many
of us draw in our eyebrows, forcing a shape that’s not natural to our face.
“Enhance your natural shape and fill in to give depth or add color,”
she said. “But do not take away from the rest of your beautiful
features.” The bottom line: what works for Lilly Collins might not work
for all of us, and that’s OK.

foundation brush is a must-have beauty tool

Many makeup experts swear by
foundation brushes. In fact, peruse the makeup counter at any fancy department
store, and I bet it won’t be long before the sales clerk insists on your
purchasing a very specific foundation brush to go with your new liquid makeup.
The truth is, there are many effective tools you can use to apply your daily
foundation. “On myself, I love the beauty blender or a fluffy brush,”
Quaranta said. “On set I find that to be the same for beautiful flawless/airbrushed
looking skin.”

Whatever tools you choose,
just make sure to clean them regularly. “Brushes and beauty blenders will
create a picture-perfect finish for all of your products, but if you don’t
clean them regularly, they can also brush on pore-clogging skin oils, bacteria
and yeast each time you use them,” Beverly Hills dermatologist Tsippora
Shainhouse, MD, FAAD, told The List. In order to keep germs at bay, Dr.
Shainhouse suggests using a spray-on brush cleaner every few uses. “Also
consider washing your tools in some warm water and gentle shampoo once a
week,” she said.
apply makeup with your fingers

Have you ever gone on a trip
only to realize that you forgot to pack your makeup brushes? Panic no more. As
it turns out, your fingers can be as good as any beauty tool out there.
“Many people are afraid to touch their face with their hands when applying
makeup in fear of spreading germs,” Dr. Shainhouse said. But your fingers
can actually be great for applying liquid foundation and cream blushes.
“The warmth that they supply helps blend the pigment into the skin most
naturally,” she explained. “Just make sure that your hands are clean
before you start and try not to double-dip into any potted or cushioned

doesn’t matter

From foundation to
moisturizer, primer to concealer, there are so many products made to make our
faces look beautiful. But what should we put on first? Or, does it even matter
as long as it all ultimately ends up on our face? Dr. Shainhouse says it
definitely does matter. “When layering beauty products, the general theory
is to put active ingredients closest to the skin, and layer from lightest to
heaviest,” she explained. “If you wear acne medication or use an
anti-aging serum, apply this first. Then apply a lightweight moisturizer.”
Primer can be layered next to seal in the moisture, followed by sunscreen and
then makeup, if you choose to wear it.

should always be lighter than your skin

Lighter isn’t always better
when it comes to concealer. According to anti-aging expert Sharrona
Katz-Moulay, who serves as the head esthetician at Aesthetics by Norden in
Ridgewood, New Jersey, there are a few things we should all consider when it
comes to choosing concealer tints. “Green neutralizes and masks red
lesions, while yellow will camouflage dark circles and bruises,”
Katz-Moulay told us. “Mauve helps neutralize yellowish blemishes and
sallow skin, and a white pearled base helps minimize wrinkles.”

makeup has SPF so I don’t need sunscreen

Who doesn’t love a good tinted
moisturizer? Add in a bit of SPF and you really don’t need anything else,
right? Unfortunately, not quite.

“One should use a
moisturizer that specifically targets her condition,” Katz-Moulay said. “SPF
should be applied separately as needed throughout the day and the same goes for
the foundation/tint.”
Skincare expert Rianna Loving,
who founded the line of beauty products Organic to Green, agrees. “Just
because your makeup has some sun protection in it does not mean you are fully
protected from harmful UVA and UVB rays,” she told The List. “You
need to consider the length of time you will be exposed to the sun too.
Remember, even the strongest and best sunscreen products warn that they need to
be reapplied frequently.”
makeup reigns supreme

If your heart says Sephora but
your wallet says Duane Reade, we’ve got some good news for you. Higher price
doesn’t always mean higher quality when it comes to our makeup. In fact, much
of today’s makeup contains similar ingredients. “Expensive brands are not
safer in terms of ingredients than cheaper over-the-counter brands,”
Katz-Moulay said.

The FDA doesn’t regulate
cosmetics in the U.S. and many brands continue to use controversial ingredients
that have been deemed unsafe by numerous organizations.
So Katz-Moulay says its
important to read labels, regardless of where we’re shopping. “As a basic
rule, less ingredients is better then a long list of ingredients,” she
said. She also suggests avoiding things like fragrances, parabens, talc,
formaldehyde (mostly in eye shadow) and D&C, which stands for artificial
colors that come from coal, tar and petroleum. “Skin Deep and Think Dirty
are two great ways to check products for health rating.”
is bad for your skin

It’s easy to blame makeup for
anything that goes wrong with our skin. But it turns out, our favorite
foundation may not be to blame for those annoying blackheads. “Makeup is
not bad for the skin,” Dr. Elizabeth Tanzi, founder and director of
Capital Laser & Skin Care and Assistant Clinical Professor of Dermatology
at George Washington University, told The List.” In fact, most offer some
sun protection and are non-comedogenic, which means they won’t clog pores.”
Just make sure that you’re giving your face a good wash every day (and
maintaining those makeup brushes clean).

doesn’t expire

Nothing lasts forever,
including makeup. “These products are tested to last for a certain period
of time, but after that, the ingredients can break down,” Dr. Tanzi said.
“They won’t hurt you, but they may not be as effective.”

So when should you dump that
old lipstick? Dr. Tanzi says six months after the expiration date is when it’s
time to throw it out.
Kayode Ojo
Kayode Emmanuel Ojo is the Co-Founder and Managing Director at SHEFFA Limited. He is presently studying Computer Science at the National Open University, Victoria Island, Lagos.