Implanting False Memories May Help Dieters

Professor LoftusProfessor
LoftusHere’s a study that’s guaranteed to set psychologists’ minds a-spinning
with ethical issues. Professor Loftus (left) at the University of California
managed to put participants off strawberry ice cream, pickles and hard-boiled
eggs by implanting false childhood memories:
the strawberry ice cream experiment a group of students were asked to fill out
forms about their food experiences and preferences. Some of the subjects were
then given a computer analysis which falsely said they had become sick from
eating strawberry ice cream as children. Almost 20% later agreed in a
questionnaire that strawberry ice cream had made them sick and that they
intended to avoid it in the future.”

Future studies plan to implant positive memories of fresh vegetables.

The Guardian

About the author
Jeremy Dean, PhD is the founder and author of PsyBlog. He holds a doctorate in
psychology from University College London and two other advanced degrees in
has been writing about scientific research on PsyBlog since 2004. He is also
the author of the book “Making Habits, Breaking Habits” (Da Capo, 2003) and
several ebooks.
Kayode Ojo
Kayode Emmanuel Ojo is the Co-Founder and Managing Director at SHEFFA Limited. He is presently studying Computer Science at the National Open University, Victoria Island, Lagos.