BY PHOEBE MCRAE
Eyeshadow trends are often overlooked, but if you’re a true beauty addict you’ll know that they’re something you should always be on top of. Not only are they the perfect excuse to buy a whole new stash of makeup, they’re the inspiration you need to step outside your comfort zone and try new looks you’ve probably never even considered. And this year it’s all about color. Seen on celebrities, influencers, and the runway, it’s officially time to take your makeup a little less seriously and have some fun. Here are three of the best colorful eyeshadow trends you’ll see in 2020.
Iridescent purple eyeshadow
“This one’s a bit of a curve ball, but I think we’re going to see a purple-shadow moment coming up,” celebrity makeup artist Nikki DeRoest told Refinery29. “It’s going to be a lilac shade, not chalky at all, but almost iridescent etherial,” she predicted. While it is considered to be a color to pull off, if you keep the rest of your make up to a minimum then your eyes will really stand out. If you’re unsure, introduce the color to your look slowly using with a lilac eyeliner.
Exaggerated shapes will be big in 2020
According to Sofia Schwarzkopf Tilbury, creative executive of Charlotte Tilbury, bold, colorful eyeshadow is definitely back. If you’re a fan of HBO’s Euphoria, you probably saw this trend coming. “I think the eyes are going to be a huge focus for makeup in 2020. One of my favorite trends that I’ve created recently and seen on lots of red carpets and runways is pops of color on the eye,” Tilbury told WhoWhatWear. “It’s all about creating gorgeous, exaggerated shapes; using softly blurred and blended blocks of color so they’re not too defined. I love it when I see someone wearing an eye color look that’s not wearing them — more just enhancing their features!”
Pops of blue around the eyes
If you don’t think you can pull off purple, how about blue? “Blue clearly will be on everyone’s radar in 2020,” Kelsey Deenihan, celebrity makeup artist and Lorac artistry advisor, told WhoWhatWear. Most recently seen on the lids of Millie Bobby Brown and Kylie Jenner, if you’re new to the color, it’s best to play around with a few different shades until you reach a look that you’re happy with, and don’t be afraid to head to Instagram for inspiration. If you’re not confident that you can pull blue off, Deenihan notes that you can still get involved in the trend by “taking an unexpected bright shade and creating a sharp winged cat eye.”