The Dr. will see you now

Written by Julian Thomas

From the E.R. to the runway, Dr.
Martens has spent the past 60+ years as the ultimate roadie. The brand was born
with function over fashion in mind during World War II, when Dr. Klaus Martens
was unhappy with the comfort of standard-issue army boots.
Dr. Martens eventually became
best known for it’s nostalgic appearance as the punk rocker’s boot, having
grown to comfort the soles of many celebrities and influencers over decades.
After planting its subcultural roots in the 80s and 90s with bands like , the
brand has recently seen a massive resurgence in pop culture. Dr. Martens is
back and has begun making necessary house calls to all types of patients;
ranging from the rockstar to the rapper.
No matter your style, Dr.
Martens has a remedy for you, with no insurance required.
The Rockstar
Spikes, leather and a bad-ass
attitude are all perfect descriptions of rockstars and the footwear that
accompanies them on stage. Dr. Martens offers just that with it’s new twists on
their classic 1460, 1461 and 1490 boot and shoe styles for their fall/winter
and spring/summer 2013 collections. No Doubt, F.U.N, and Neon Trees all have
recently rocked out in Dr. Martens in sold-out arenas. Join in the mosh pit
with these styles:
The Rapper
Rapping about enduring a
hard-knock struggle-filled childhood, or flaunting an extremely lavish
lifestyle seems a lot more relatable to the average consumer when both rapper
and fan alike are rocking the same footwear. Hip hop and R&B heavy-weights
such as Chris Brown, Nicki Minaj, Ciara, and Lil John have all flaunted their
prescribed footwear from Dr. Martens. Get the street-cred worthy look with the
styles below:
The Starlet
Signing autographs,
remembering scripts and spending hours under non-energy efficient lighting must
be a daunting task for famed big screen names like Miley Cyrus, Jessica Biel,
and Justin Timberlake – but they all do it so well. The aforementioned are also
fans of Dr. Martens, and sport them regularly along with their Hollywood
neighbors. When in LA do as the in-crowd does, and grab attention with Dr.
Marten styles like these:
The Trendsetter
One minute you’re in and the
next you’re out in the game of fashion. Dr. Martens continues to offer
different colorways, textures, and styles for their now iconic footwear. Rain
boots, sandals and brogues are all part of the brand’s family tree, but many
consumers fail to realize. However in recent times, many men’s and women’s
fashion outlets have gravitated to Dr. Martens, making them a love mark in
editorial spreads and features. Stay ahead of the game with these trendsetting
styles from Dr. Martens:
So in the end, whether your
planning to scream and rock out with your favorite band or you just want to
channel your inner LA hipster, Dr. Martens has the perfect piece of iconography
for you.
Julian Thomas

This Brooklyn-transplant
moonlights as a publicist and branding expert. When not out meeting new people
and living life to the fullest, Julian enjoys expressing his creativity and
personality through many art forms. He is also an avid lover of anything
vintage, classic and retro.

Kayode Ojo
Kayode Emmanuel Ojo is the Co-Founder and Managing Director at SHEFFA Limited. He is presently studying Computer Science at the National Open University, Victoria Island, Lagos.