Why everyone should be using blush


is a quiet, unassuming miracle worker when it comes to cosmetics. Seriously!
That’s because blush has the ability and the power to brighten up your entire
face and highlight your visage with just a few strategically placed swipes.
While bronzer has become increasingly popular in recent years, as women seek
that perfectly sun-kissed yet safe (and actually sun-free) glow, blush is
actually a much more wearable and universal facial product. It’s nearly
impossible to mess up. It can be a gorgeous finishing touch to a full face of
makeup, or it can be the only thing you wear on those lazy days. Here are five
critical reasons you should be wearing blush as part of your daily makeup

classic and classy

or “nontouring” are Kim Kardashian-approved trends. Contouring is
where shadows and light are used to call attention to specific features, while
nontouring is where heavy foundation and highlighters instead give way to
natural skin. Those techniques are very right here, right now. But blush is an
enduring classic — like Marilyn Monroe or Audrey Hepburn. Blush will add a pop
of color to the middle of your face and is a fresh, youthful, instant
brightener. Blush is insanely easy to use, too. You don’t need six brushes,
eight products, and a dozen YouTube or Instagram tutorials to figure out how to
properly apply blush. The product is actually insanely simple. All you have to
do is pick a universal pink or peach shade — NARS’ iconic Orgasm looks good on
every skin tone, light, medium, or dark — and sweep it onto the apples of your
checks, blending upwards toward the temples.

an essential hack product

is super hackable. That is, it can be used as a beauty hack in many ways, on
many features, and to serve multiple purposes. You can use a cream blush as a
lipstick or lip stain or as a wash of color and/or highlighter on your eyelids.
You can also build and blend a powder blush on lids like an eyeshadow. You can
mix a bronzy or gold-toned blush with some basic moisturizer for tinted, shimmering
body lotion. Blush is also a major lazy girl hack. If you are tired (or you
overslept), disinterested in rocking a full face of product on a super hot or
humid day, or in the mood to just let your skin breathe, grab a fluffy brush,
sweep a pink or red blush on your cheeks, and it will instantly wake up your
entire face.

baby, glow

can do a lot with just a little blush. The product can warm up cool-toned, fair
skin. It can also brighten sallow or tired skin. It even adds depth to darker
skin tones. Blush is not just about that dash of color, either. You can use it
to impart a little glow. Dewy skin is always in, and a cream blush with just
enough sheen can be used to create that illusion.

has changed with the times

understandable that blush may invoke fear in the hearts of makeup novices. The
old-fashioned and almost comical image of fake-looking doll cheeks with big red
circles placed smack dab in the center makes us cringe, too. Nothing looks as
bad as blush done wrong. But blush has changed with the times. It is a
versatile product, meant to be buffed and blended so it’s not obvious that you
are even wearing it. There are so many shades and textures: cream, powder,
shimmer, and matte. There is also a wealth of tools — full brushes with
densely-packed heads and angled bristles — to help deposit the color properly
so your cheeks mimic that “I just flirted with my crush” flush.

few swipes of blush can replicate the look of love and lust. Psychology Today
even reported that blush mimics the pink and red tones and vascularization of a
woman’s most sexually fertile time. It’s not as out there of a theory as it
might seem on the surface. When we blush in romantic settings, we are aroused,
flirtatious, and likely happy. Blush simulates that look and can make you even
more physically appealing to others.

Kayode Ojo
Kayode Emmanuel Ojo is the Co-Founder and Managing Director at SHEFFA Limited. He is presently studying Computer Science at the National Open University, Victoria Island, Lagos.